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About Whitecap SUP

Whitecap SUP News

Welcome! The 2014 season is here and we will soon have new gear for demo and available for delivery.

 


Locations:

Augusta, GA Region

Golden Isles Region

Columbia, SC Region


Upcoming Events



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About Whitecap Stand Up Paddle Boarding

Whitecap SUP is a divison of Whitecap Windsurfing, Inc., owned by Chuck Hardin since ‘99. It was all windsuring instruction and gear sales up to 2007 when Chuck sold his first SUP -- the beloved Mistral PACIFICO. SUP sales quickly overtook windsurfing and in 2010, Danny Johnson of St Simons Island/Brunswick, GA came on as a partner as we prepared for growth in the SUP explosion across the southeast. Both of us had long, successful careers in industrial equipment sales in our previous life. We had over 40 years of windsurfing and surfing experience between the two of us. And we did realize huge growth in the years that folllowed. As the 2013 year wound down, Danny decided he needed to go in another direction to develop his independent brand strategy and media marketing business.

Mission: I stay stoked – and on the road -- year round to deliver the best in stand up paddleboarding equipment, instruction, and inspiration. I believe recreation and play is critically important to have a balanced, meaningful, healthy lifestyle -- especially as we grow into mature adulthood. These surfing sports enriched my own life to an immeasurable degree. It is mymission at Whitecap to share that love of the water and ocean, the challenge of the ride, and the light-hearted joy of surfing culture with all who will give it a try.

Business model: All though Whitecap keeps active inventory of boards, paddles, and accessories, we have never maintained a retail brick and mortar shop. We prefer instead a more agile capability to deploy to various water venues around the region. Whitecap is quite well-known and highly respected in the windsurf and SUP retail industry. Whitecap SUP maintains 3 trailers so that we can be here, there, and everywhere... to get you “out there” and on a board.

Focus: Getting you the affordable “right stuff”. My overhead is extremely low. My inventory is carefully chosen for the characteristics of most water venues in this area of the country but I don’t stock deep enough to feel pressure to have to sell you what we got to get rid of. We have access to most all major brands and take care of you unique desires, well... uniquely.

Also, St Simons Island, GA has become an important center of activity for Whitecap. Such activities include: rentals, wave riding lessons, excursions and touring for groups and individuals. Our instructor stays on or in the water there more than the dolphins. We teach all skill levels and our team will see to it that you have the right gear and that you are in a safe and enjoyable environment.

 

Augusta, GA 706-833-9463

Golden Isles 912-222-0673

Lake Murray/Columbia, SC 706-833-9463

  • Individual and Group Windsurfing Lessons
  • Individual and Group Flat water SUP Lessons
  • SUP Excursions
  • Equipment Rentals (appointment only)
  • Individual and Group Windsurfing Lessons
  • Individual and Group Flat water SUP Lessons
  • Individual and Group Wave Riding SUP Lessons
  • SUP Excursions
  • Equipment Rentals
  • Individual and Group Windsurfing Lessons
  • Individual and Group Flat water SUP Lessons
  • SUP Excursions
  • Equipment Rentals (appointment only)

chuck@whitecapsup.com

chuck@whitecapsup.com

chuck@whitecapsup.com


Below are the charities Whitecap SUP proudy supports

Surf Riders   Savannah River Keepers      
Surf Rider Foundation   Savannah River Keeper